Since the launch of our new Sun+Earth website in December, we’ve received incredible feedback about its design, usability, and wealth of information. This updated platform isn’t just a resource for consumers and dispensaries—it’s a valuable tool for our certified farms. It's designed to amplify your brand, connect you with more customers, and showcase the amazing work you do as part of the Sun+Earth community.
We encourage all certified farms to take full advantage of the website’s features. Here’s how you can leverage it to grow your business and strengthen your connection to the Sun+Earth network:
1. Keep Your Farm Information Updated
Your farm profile is an essential part of the website. It’s where consumers, dispensaries, and manufacturers go to learn about your farm, your values, and your products. An up-to-date, engaging profile can help you stand out and attract new customers.
What You Can Do:
- Update Your Farm Description: Share your unique story, farming practices, and what sets your products apart.
- Add Photos: Include high-quality images of your farm, plants, and team to give visitors a behind-the-scenes look at your work.
- Highlight Your Products: Showcase your signature strains and what makes them special.
Why It Matters
Your farm profile is a key way to connect with potential customers and partners who visit the site. A well-maintained profile builds trust and excitement about your brand.
2. Share Your Dispensary Partnerships
The website features a "Find Sun+Earth Products" tool that helps consumers locate dispensaries carrying Sun+Earth Certified products. To help customers find your cannabis more easily, it's essential to keep us informed about your dispensary partnerships.
What You Can Do:
- Provide Dispensary Details: Share a list of dispensaries that currently carry your products.
- Update Us on New Partnerships: Let us know when you expand into new dispensaries so we can update the site.
Why It Matters
This tool makes it easier for customers to find your products, driving more traffic to dispensaries and increasing sales for your farm.
3. Direct Customers and Dispensaries to the Website
The Sun+Earth website is a hub of information about regenerative farming, organic practices, and the benefits of Sun+Earth certification. It’s a powerful educational tool that you can use to inform and inspire both customers and dispensaries.
What You Can Do:
- Share the Website Link: Include www.sunandearth.org in your marketing materials, social media posts, and newsletters.
- Encourage Dispensaries to Visit: Use the website to educate dispensary staff about the unique value of Sun+Earth Certified products.
Why It Matters
Educating customers and dispensaries about Sun+Earth certification strengthens your brand’s credibility and builds loyalty among consumers who care about sustainability.
4. Keep Us Updated on Manufacturer Partnerships
If you’re working with manufacturers to create Sun+Earth Certified products, we want to highlight those collaborations on the website.
What You Can Do:
- Share Partnership Details: Let us know which manufacturers are using your cannabis to create Sun+Earth Certified products.
- Highlight Co-Branded Products: Provide details about any collaborations or co-branded items, such as edibles, concentrates, or tinctures.
Why It Matters
By showcasing these partnerships, we can help raise awareness about your farm and the availability of Sun+Earth Certified products.
5. Share Your Updates and Accomplishments
Your achievements and milestones are an important part of the Sun+Earth story. Whether it’s a new product launch, an award, or a community initiative, we want to celebrate your successes and share them with our audience.
What You Can Do:
- Send Us Updates: Email us about your latest accomplishments, such as awards, new strains, or events you’re participating in.
- Highlight Community Engagement: Share stories about how you’re making a difference in your local community.
Why It Matters
We’ll feature your updates in our newsletters, social media posts, and blog articles, giving your farm additional visibility and recognition.
6. Use the Website as a Marketing Tool
The Sun+Earth website is a powerful resource that can help you educate your audience, promote your brand, and connect with new customers and partners.
What You Can Do:
- Promote Your Farm Profile: Share the link to your farm’s page on social media and in emails.
- Educate Your Audience: Direct people to the website to learn about regenerative farming, the benefits of organic cannabis, and what makes Sun+Earth Certified unique.
Why It Matters
The more people understand the value of Sun+Earth certification, the more likely they are to support your farm and choose your products.
Together, We Thrive
The new Sun+Earth website is here to support you. By keeping your profile updated, sharing your partnerships and accomplishments, and directing people to the website for education and information, you can maximize its potential to grow your brand and build connections.
We’ve seen amazing feedback since the website launched in December, and now it’s time for our farms to fully utilize this resource. Together, we can amplify the message of regenerative farming and sustainable cannabis, reaching more consumers and dispensaries than ever before.
Visit www.sunandearth.org today to explore the website and start leveraging its features for your farm!
